Mission and Values

Mission

Our mission is simple:

To change the world, one t-shirt at time.

Our Values

To achieve our mission, we have one simple value:

Have a sharp mind in everything we do.

To us having a sharp mind means:

1. Be responsible contributors to society – think critically about the world and the impact of what we do. Focus on ethical and sustainable products over profit. Only work with suppliers that have similar values to our own.

2. Be conscientious and accepting – society is made up of individuals with diverse backgrounds and beliefs. It’s through accepting this diversity that societies grow and thrive and hence we will strive to be open and diverse in all facets of what we do.

3. Be creative and innovative – look inside and outside the box to build responsible products and solutions that continually impress and excite our customers.