About Us

The Sharp Minds story begins with Jenny and her passion for fabrics and clothes making. From this her husband, Kevin, took an interest in how clothes were made and was shocked to learn about the ethical and environmental disaster that is clothes manufacturing.

We investigated the big brands’ manufacturing and found a range of discrepancies in their efforts to produce their clothing both sustainably and ethically. The good news is that most have made a ‘commitment’ to improving their levels of sustainable and ethical production but there is a big difference between talking the talk and walking the walk!

We decided to take on the basic t-shirt, which is the most commonly made piece of clothing in the world. We wanted to see if we could produce it in an ethical and sustainable but also affordable way.

We have taken the time to look at the entire supply chain from the raw ingredients, to the making and dying of the fabric, to the manufacturing and printing of the t-shirt. After careful planning and consideration, we believe we have achieved our goal and think that you will agree when you try one of our Societee t-shirts. We named them the Societee as they were created to benefit society!

Learn about our Mission and Values and our Supply Chain.

We hope you can join us in helping change the world, one t-shirt at a time!

 

Kevin & Jenny Abeyewardene

The Partners 

Sharp Minds

ABN 19181852206